Approach
- - Reallocated spend toward higher-intent campaign clusters.
- - Launched a tighter landing page architecture by audience segment.
- - Set up a weekly creative test matrix with clear pass/fail criteria.
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Performance Creative
CAC reduction through funnel and channel restructuring
Studio North saw paid acquisition costs rise quarter-over-quarter and needed a stronger conversion system.
Client
Studio North
Timeline
8 weeks
Services
Paid strategy • Landing page optimization • Creative testing
Challenge
Paid channels were still driving leads, but CAC had climbed enough to compress margins. The team needed a faster feedback loop between creative, media, and conversion.
Outcomes
- - CAC reduced by 31% in 8 weeks.
- - Lead-to-call rate improved by 19%.
- - Campaign reporting cadence improved decision speed across teams.
"Their execution rhythm changed how we run paid growth. We make better decisions faster now."
Jordan L.
COO, Studio North